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EXCLUSIVE: Pat McGrath Sets Up Shop at Bergdorf’s

Pat McGrath Labs is continuing its U.S. retail expansion with a first-of-its-kind partnership.
On Feb. 1, the makeup brand will open a shop-in-shop at Bergdorf Goodman. Spanning nearly 400 square feet, the shop will be on Bergdorf’s main floor, making Pat McGrath Labs the first beauty brand to have such a presence at the retailer.
“To be going into Bergdorf Goodman is insanely exciting,” McGrath said via phone last week. “They are the quintessential retailer in New York and a global icon. It’s amazing to be able to share everything about Labs in a shop-in-shop.”
“Pat is to beauty what the best-of-class designers are to fashion,” Linda Fargo, Bergdorf’s senior vice president, women’s fashion director and store presentation, said in a statement. “Pat and fashion are inextricable, the way Bergdorf’s and fashion are. We wanted Pat to have the stage and context of a true fashion venue to reflect her talent and accomplishments and to make a piece of Pat available to our clients. As a working artist in the fashion world, creating iconic, larger-than-life beauty looks across magazine covers and international runways, her collaborations with major designers at the highest level were something that appealed to us.”
News of the partnership comes as

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Via:: https://wwd.com/beauty-industry-news/beauty-features/pat-mcgrath-labs-enters-bergdorf-goodman-1202972295/