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Deciem founder Brandon Truaxe, the brain behind The Ordinary brand, dies aged 40

By Sam Levin

Company’s acting CEO says staff are ‘heartbroken’ following loss of founder, which comes months after he was removed from his role

Brandon Truaxe, the founder and former CEO of cosmetic skincare company Deciem, which is behind the cult brand The Ordinary, has died at 40.

The cause of death has not yet been released. Truaxe was best known for setting up Canada-based skincare brand The Ordinary, which sells “luxury” products at affordable prices and has been endorsed by celebrities including Kim Kardashian West.

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Via:: https://www.theguardian.com/world/2019/jan/22/deciem-founder-brandon-truaxe-the-brain-behind-the-ordinary-brand-dies-aged-40