By Sam Wolfson
Clothing, makeup and other luxury lines can generate billions – far surpassing the money that some famous faces make from their original careers
It is a weird time to be make your living as a pop star. It is almost impossible to buy a new album on an average British high street, yet at every Boots in the country you can buy fragrances from Shawn Mendes, Little Mix, Rihanna, Katy Perry, Nicki Minaj, Ariana Grande, as well as Cristiano Ronaldo and Sarah Jessica Parker.
Celebrity fragrance has long been an easy way to squeeze extra cash from fans, but according to the latest figures, it could be falling out of fashion. Fashion forecaster Euromonitor International has predicted just a 3% annual growth rate between 2017 and 2022 for fragrances – meaning the market is set to lag behind that of both cosmetics and skincare.