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Benefit Cofounder Jean Ford, 71, Remembered as Disruptor, Creative Visionary

Jean Ford, cofounder of Benefit Cosmetics, died from cancer on Jan. 17. She was 71.

Benefit Cosmetics’ Badgal Bang! Volumizing Mascara.
Courtesy Photo

“It is with great regret that I learned of Jean Ford’s passing,” said Bernard Arnault, chairman and chief executive officer of LVMH, in a statement. “Alongside her sister, Jane Ford, Jean cofounded Benefit Cosmetics — an innovative brand that inspires feelings of joy and of well-being. On behalf of the entire LVMH Group, I extend our collective condolences and sympathy to her family and all the Benefit Cosmetics staff that had the privilege of working with her. Jean’s lighthearted spirit and creativity, combined with her tireless pursuit of product excellence, are reflected in every aspect of the brand and customer experience. It is these qualities that enabled Benefit Cosmetics to grow from its first San Francisco boutique in 1976 to the internationally renowned brand it is today.”
Ford was widely viewed as a creative visionary — someone who put customers first, but did things with her own signature twist. In the early years, to drive foot traffic for example, the Ford twins once drew a chalk outline of a body outside the store, complete with police tape, to get people to come inside

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Via:: https://wwd.com/beauty-industry-news/beauty-features/benefit-cofounder-jean-ford-71-remembered-as-disruptor-creative-visionary-1202979411/