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Tomorrow Consulting Creates Japanese Fashion Brand Incubator

TOMORROW, TODAY: Fashion accelerator Tomorrow Consulting is launching an incubator to grow high-potential Japanese fashion brands worldwide. It was created with the Japan External Trade Organization and Japanese influencer Daisuke Gemma, and has chosen as its first brand Motofumi “Poggy” Kogi.
“This project comes from a big need of the Japanese market, to help and support talented young designers in new ways, to help the development of their brands,” Luca Corsetti, Tomorrow Consulting’s managing partner, told WWD. “We curated a selection of brands and, for sure, Poggy was the very first one.”
Corsetti said Japanese brand executives will be aided to understand the needs of international markets, including communications and operations. “We decided to support from end to end — from the strategy up to the execution of the product,” he explained.
Corsetti called Kogi, United Arrows & Sons creative director who is known widely as “Poggy the Man,” among the most talented people in Japanese fashion. “Poggy has one of the most brilliant visions about the market at large,” he said.
Kogi’s brand includes collaborations with rising Japanese designers, each one focused on a particular product category. The collection on display currently in Tomorrow’s Right Bank showroom includes shirts made of repurposed bananas

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Via:: https://wwd.com/fashion-news/fashion-scoops/tomorrow-consulting-creates-japanese-fashion-brand-incubator-1202977914/