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Jacquemus menswear is all work and no play in Paris

By Morwenna Ferrier

French designer’s first men’s autumn/winter range focuses on reality and shuns fantasy

On the final morning of the menswear shows, Jacquemus, the French label known for putting women in huge hats and men in tiny shorts, showed its first autumn/winter collection in Paris.

The show was titled Le Meunier (translation: ‘the miller’) and the invitation arrived with a loaf of bread, and the promise of breakfast. Outside, rain spat down but inside the Palais de Tokyo this promise was fulfilled, with guests served buttered bread, Comté cheese, juice and croissants. There were no seats, no light change, and no starting pistol. As we ate, models snaked their way through the crowd before assembling round a table to eat their share.

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Via:: https://www.theguardian.com/fashion/2019/jan/20/jacquemus-first-autumnwinter-collection-focuses-on-reality-workwear