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Target Adds Grace + Tonic to Its Growing Natural Stable

Target continues to make a bolder statement in the natural beauty space. Later this month, Target will add Grace + Tonic to its growing list of premium “better for you” products in 332 doors.
The naturals market, according to Kline Group, continues to grow at above-average rates, increasing 8.3 percent in the U.S. in the past year. But shoppers are bombarded with product natural claims that are not only confusing, but often not verified since there are no rules governing the use of the term in the U.S.
Grace + Tonic delivers a competitive edge, according to company founder Suzanne LeRoux, in the form of the Ecocert and Cosmos-certified seals. The standard, highly respected in Europe, validates the integrity sustainability of natural and organic cosmetics. Fewer than 10,000 products on the market globally have passed the rigorous assessment of Cosmos certification. Grace + Tonic will be Target’s first beauty entry to bear the seal, according to company founder LeRoux, who has more than 10-plus years in the green beauty space.
With the backing to support it at a time when consumers are more informed about natural and organic, industry sources believe the line can hit first-year sales exceeding $5 million. The company does not comment

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Via:: https://wwd.com/beauty-industry-news/skin-care/target-adds-grace-tonic-1202963410/