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From the Ground Up: Unilever’s Incubation Push

Unilever is upping its beauty incubation game.
The consumer goods giant is readying the U.S. launch on Jan. 21 of its latest brand, Skinsei — a direct-to-consumer, wellness-inspired skin-care line with a personalization bent — that was developed in-house by a team of five working across Unilever’s London and Englewood Cliffs, N.J., headquarters.
Skinsei is the latest example in a series of Unilever original productions to launch in the U.S. market. A mass-market hair-care brand, The Good Stuff, made its debut earlier in January. The Right to Shower, a body-care line with a socially conscious spin, is set to roll out Feb. 1, and the incubated brands Unilever introduced late last year — Love Beauty and Planet and ApotheCare Essentials — launched significant category extensions in early 2019. ApotheCare, which launched as a hair and body-care brand, is pivoting to focus on facial skin care, and Love Beauty and Planet has branched outside the beauty space with a home care extension, Love Home and Planet, due out in March.
With market valuations for beauty brands at a premium, building one can also be a way to fill a white space in a group’s portfolio without shelling out hundreds of millions of dollars for

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Via:: https://wwd.com/beauty-industry-news/beauty-features/unilever-new-brand-incubation-1202969557/