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Will Rihanna’s Rumored Fashion Label With LVMH Take Off?

In arguably her biggest power move yet, Rihanna is reportedly in talks with LVMH Moët Hennessy Louis Vuitton, parent company to Christian Dior, Fendi and Givenchy, to launch a fashion house under her own name, according to FN’s sister publication, WWD.
If confirmed, it would become the first fashion brand launched from inception by industry magnate Bernard Arnault since Christian Lacroix in 1987, and Rihanna would own the title as the first female designer of color at what is widely considered the largest luxury group in the world.
Citing multiple sources, WWD added that LVMH has already handpicked a number of employees from brands like Louis Vuitton and Celine to work on the project with Rihanna and some of her top associates. (Details about the launch and its timing remain unknown.)
With news of a potential sartorial venture, the question of whether RiRi’s fashion house will achieve success has inevitably surfaced. Historically, it might appear that celebrity-backed luxury fashion labels don’t necessary live up to their A-list names — partly because their target markets might not be able to afford their products’ high price points.
According to a survey conducted by consumer intelligence research platform CivicScience, the income levels of Rihanna’s fans aged 18 to 34

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Via:: https://footwearnews.com/2019/fashion/designers/rihanna-lvmh-luxury-fashion-brand-1202731654/