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Ralph Lauren Creates Heatable Moon Jackets

Last year was a big one for Ralph Lauren. The designer celebrated his 50th anniversary with a number of memorable moments that included a celebrity-laden runway show in Central Park, special anniversary capsule collections and even throwing out the first pitch at Yankee Stadium.
It also marked a continuation of the company’s association with the Olympic Games, where it once again dressed the American team for the opening and closing ceremonies.
The looks that the athletes wore in South Korea last winter were the starting point for a new wearable technology program that is being introduced this week.
“It all started with the Olympics,” said David Lauren, chief innovation officer of Ralph Lauren. The patriotic puffer jackets that the company created for the athletes turned out to be quite popular among the participants and the few consumers that were able to get their hands on the “handful” of pieces the company made available to the public.
“We got tons of calls,” Lauren said. “And they were selling on eBay for $8,000.”
In addition to looking cool, the jackets also heated up to keep the athletes warm during their time outdoors.
And now, Ralph Lauren is producing the jackets commercially and infusing them with an updated heating component

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Via:: https://wwd.com/menswear-news/mens-designer-luxury/ralph-lauren-creates-heatable-moon-jackets-1202965242/