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Shoshanna Gruss Celebrates 20 Years in Fashion, Inks New Deal With Gwynnie Bee, Prepares for Saks Exclusive

In the 20 years since Shoshanna Lonstein Gruss started her dress company, she married, had three children, added swimwear, eveningwear, a girls’ collection and a boys’ one, launched e-commerce, divorced and now will launch an exclusive label with Gwynnie Bee Sunday.
From the start, the designer has offered lingerie-inspired sizing for shoppers, so this latest pairing is a logical move. C’est Nous by Shoshanna is the designer’s first fully inclusive line, ranging from XS-5X. A UCLA grad with a double major in history and art history, her original plan was to take a job in finance. Like legions of other college grads, she spent her last free summer traveling in Europe with a friend. Gruss started sketching on the trip and never stopped. “Honestly, in the beginning what I imagined was driving around the country with my samples and showing them to the stores that I thought I should be in. Road tripping — that is really what I wanted to do,” she said with a laugh. “Then I was like, ‘Damn it. I have to work every day. I don’t like this, but I got used to it.”
Her parents loaned her $30,000 to produce the first collection, on the condition

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Via:: https://wwd.com/eye/people/shoshanna-gruss-celebrates-20-years-in-fashion-inks-new-deal-with-gwynnie-bee-prepares-for-saks-exclusive-1202952291/