MILAN — Italian outerwear brand Peuterey is launching a product line called Peuterey.Plurals.
Targeting young and cool customers, the line, which makes its debut with the fall 2019 season, will offer total look collections inspired by music and street culture for an urban, international approach.
“Fashion is currently dominated by streetwear and contemporary trends, so we thought it was the right time for us to start approaching this emerging world, which is pretty distant from our core business,” said Peuterey Group president Francesca Lusini. “For this reason, we decided to not just develop a capsule, but a brand new line, which we will use to explore new territories and experiment trends and new opportunities, while remaining loyal to our great quality.”
Peuterey.Plurals fall 2019 collection
Peuterey.Plurals debuting collection is defined by the combination of bright colors and relaxed silhouettes for a wardrobe focused on metropolitan staples. Oversize puffer jackets crafted from an upscale water-repellent nylon fabric are peppered by flamboyant striped motifs and bold graphics outside, while inside they reveal writings ironically suggesting how to correctly pronounce the name Peuterey. Outerwear is matched with sporty teddy bear zippered hoodies, cozy sweaters with a mohair-like effect, hyper soft Neoprene sweatshirts and triacetate tracksuits punctuated