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A Fresh Look for Modern-Day Salons

L’Oréal Paris selected the recently opened Suite Reyad as one of the settings to shoot scenes of Julianne Moore for a new campaign. That helped validate the vision Suite Reyad’s owner, Reyad Fritas, has for ushering in a new type of salon.
Fritas, a former colorist and artistic director at Frédéric Fekkai, opened his own salon late last year in Manhattan’s tony Pierre hotel. In addition to the nod from L’Oréal, Suite Reyad has been frequented by a star-studded list of clients including Imaan Hammam, Nina Garcia, Kenza Fourati and Alia Bhatt.
“The idea was to create an environment where I could receive people comfortably, where they wouldn’t necessarily feel that they were in a salon but instead, perhaps, in my home,” said the Parisian born Fritas who has amassed more than 20 years in the business.
The intimate setting is helping Suite Reyad build a base of patrons including residents from the hotel, tourists and bridal parties using the Pierre as a wedding venue. Moreover, the salon is luring younger consumers to the Upper East Side locale who like the apartment approach to haircuts and styling. Gone are sterile and intimidating welcome desks and styling stations. Instead, the waiting area at Suite Reyad

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Via:: https://wwd.com/beauty-industry-news/hair/a-fresh-look-for-salons-1202953452/