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Linda Farrow Unveils Linear Collection

Luxury British eyewear brand Linda Farrow is launching a new assortment, titled the “Linear” collection, aiming to be the brand’s take on a classic “everyday” pair of glasses.
“I see this as the professional collection, it is a modern classic range, so it is for the person that still appreciates quality design, but not looking to make a big fashion statement,” said Simon Jablon, founder and chief executive officer of the brand. “It is still the Linda Farrow customer, but just in their day-to-day persona.”
Established in 1970 and responsible for Yoko Ono’s iconic wraparound shades, the brand was resurrected in 2003 by Jablon, Farrow’s son, and has come to be a go-to for designer collaborations with an ever-growing list of high-profile designers. Matthew Williamson, Dries Van Noten, Raf Simons, Luella Bartley, The Row, Alexander Wang and Yohji Yamamoto are some of the high-wattage brands that have produced collections inside the eyewear brand’s stable.
Linear, however, is an extension of the brand’s in-house collections and according to Jablon incorporates the same DNA and was influenced by “clean lines and architecture.”
He added, “the most distinctive features in the Linear collection include a finer temple, engineered for a more uniformed fit, leading to a reduced

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Via:: https://wwd.com/accessories-news/eyewear/linda-farrow-launches-linearcollection-1202952245/