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EXCLUSIVE: Adam Levine Named L’Oréal Paris Men Expert Spokesperson

PARIS — Adam Levine, frontman and cofounder of Maroon 5, has a new gig: global spokesperson for L’Oréal Paris Men Expert. He will front its Hydra Energetic line, which is the largest franchise in the world’s best-selling, mass-market skin-care brand for guys.
“To be the voice of this campaign is a great way to motivate men through the simple move of taking good care of the faces we’re given,” said Levine, in a statement. He explained the daily act of caring for oneself is important to him.
L’Oréal Paris global brand president Pierre-Emmanuel Angeloglou explained the choice of spokesperson. “Adam Levine is one of the greatest musical artists in the world, an icon that reaches all generations as the lead signer of Maroon 5,” he said. “The unlimited energy he brings to his performances and life makes him a powerful spokesperson that embodies our vision of the modern Men Expert man.”
Levine has had numerous multiplatinum albums and three Grammy Awards.
He is also an actor and mentor, serving as a coach on “The Voice” in the U.S., which is now in its 15th season. Levine works to heighten awareness for causes, such as LGBT rights, marriage equality, climate action and men’s cancer.
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Via:: https://wwd.com/beauty-industry-news/beauty-features/exclusive-adam-levine-named-loreal-paris-men-expert-spokesperson-1202952697/