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Sephora Taps Brand Builder Jean-André Rougeot to Drive Growth in the Americas

As chief executive officer of Benefit Cosmetics, Jean-André Rougeot helped propel the brand from a hero-product-based business to a full-fledged line with over $1.5 billion in sales. Now the newly appointed ceo of Sephora Americas will need to tap into those considerable brand-building skills — not to mention his knowledge of the competitive retail landscape — to steer Sephora through a critical moment in its development.
That was the consensus of beauty insiders after learning of Rougeot’s appointment on Tuesday. Though the executive himself is largely unknown to many of the brands that he will work with in his new role, his skills as a brand builder are widely recognized.
“I don’t personally know him, but from afar, I have a lot of respect for what he’s done with Benefit,” said Jill Scalamandre, president of Bare Minerals and Shiseido’s global makeup line. “He transformed an item-based brand into a cohesive color brand that ranks number six and is exceeding market growth. It’s great that he is a brand builder, because at the end of the day, he’s going to build his brand — Sephora — as well as our brands.”
Indie brand founders agreed. “Jean-André is a brilliant brand builder,” said Vicky Tsai,

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Via:: https://wwd.com/beauty-industry-news/beauty-features/sephora-jean-andre-rougeot-ceo-1202951297/