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NHL, Adidas to Create Sustainable Jerseys for All-Star Game

Adidas and the National Hockey League have embraced sustainability for their All-Star Game jerseys.
The game, which will be held on Jan. 26 at the SAP Center in San Jose, Calif., will find players wearing jerseys made from repurposed and upcycled materials for the first time.
The jerseys were created in partnership with Parley for the Oceans and feature Parley Ocean Plastic, a trademarked material created from marine plastic that has been collected from the oceans and then spun into thread.
The special-edition Adizero Authentic Pro x Parley jerseys will be worn first by the players at the 2019 SAP NHL All-Star Skills exhibition on Jan. 25 and then during the Honda NHL All-Star Game on Jan. 26.
“We create products tailored for an athlete, their sport, life and world and we’re excited to introduce the special-edition Adizero Authentic Pro x Parley jerseys,” said Dan Near, senior director of Adidas Hockey, of what he termed “the first-ever environmentally conscious hockey jerseys.”
“The NHL is a recognized leader in addressing major environmental challenges and preserving the roots of our game,” said Brian Jennings, NHL’s chief branding officer and executive vice president. “Adidas has been an incredible partner in our efforts and shares our commitment to promoting sustainable business practices. Each year, the NHL All-Star Weekend serves as an opportunity to showcase innovations across all

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Via:: https://wwd.com/fashion-news/fashion-scoops/nhl-adidas-to-create-sustainable-jerseys-for-all-star-game-1202951891/