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Britain’s ASA Rules Against Boohoo.com for Mislabeling Real Fur Products

LONDON — Britain’s Advertising Standards Authority has ruled against the online fashion retailer Boohoo.com and accessories retailer Zacharia Jewellers for mislabeling products as faux fur.
In September 2018, Humane Society International, the animal welfare charity, discovered that Zacharia Jewellers’ faux fur pom-pom headband, which was being sold on Amazon, and Boohoo’s faux fur pom-pom sweater contained real fur in a test conducted by an independent textiles analyst.
In response to the allegations, both retailers claimed they were being misled by their suppliers.
The ASA ruled that the items in question breached the Committee of Advertising Practice’s code of conduct and said both retailers falsely advertised their products and led consumers to believe they were purchasing fur-free items.
In a statement provided to WWD by Boohoo, the retailer said “the product in question was checked for real fur using our own approved tests and procedures by our in-house Quality Assurance team and the results of the testing showed that real fur was not present in the product.”
While the ASA acknowledged Boohoo’s quality control procedures, it still upheld its ruling given the evidence submitted by Humane Society International.
Boohoo said they are continuing their own investigations. “We uphold our commitment against the sale of real fur in any of our products

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Via:: https://wwd.com/fashion-news/fashion-scoops/britains-asa-rules-against-boohoo-com-for-mislabeling-real-fur-products-1202951955/