Dr. Scholl’s, known for its offering of footcare accessories, is expanding its footprint in the category with the debut of custom 3D insoles.
The insole technology was developed by Wiivv Wearables Inc., a technology company that creates on-demand, custom, 3D-printed gear that includes its own line of custom fit footwear.
Using a simple smartphone app, consumers can personalize their own design and order an insert mapped from 400 points on their feet.
“Dr. Scholl’s understands the importance of customization for a growing number of consumers,” said Claudia F. Metcalf, U.S. marketing director for Dr. Scholl’s. “This new offering enables us to make inserts to the exact specifications of our customers’ feet, with just the right support in just the right places. Using Wiivv Fit Technology, we are bringing a custom 3D experience to the reliable, comfortable inserts Dr. Scholl’s is known for.”
Dr. Scholl’s 3D printed insoles.
CREDIT: Dr, Scholl’s
According to Wiivv co-founder and CEO Shamil Hargovan, “What we pioneered at Wiivv is helping Dr. Scholl’s scale its custom business and meet the needs of consumers who are beginning to understand the benefits of custom manufacturing. We are a technology company, but we exist to add active and meaningful years to your life by making