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Coccinelle Unveils New Flagship, Concept in Milan

MILAN — Coccinelle’s new flagship store here is quite unique in the city — a fun combination of elements reminiscent of both a pastry shop and a beauty parlor.
Designed by established architect Roberto Baciocchi, the unit, which reveals a new store concept for the Italian accessories brand, is located on the busy shopping street Corso Vittorio Emanuele II, opposite a Michael Kors flagship. Covering two floors, the store is mainly developed on the lower level, with bistro-like round tables, cocooning armchairs and soft poufs that look like cream puffs — all in a color palette ranging from powder pink to pastel green. The sugar level is balanced by sleek steel displays, Plexiglass columns and a ceiling with a white origami-like decoration.
Baciocchi, who has designed stores for Prada, Miu Miu, Pasticceria Marchesi and La Perla, compared the blueprint to “stepping into the brain of a woman. It’s a world unto itself, with a path that is unpredictable, not linear, like a woman’s diversified mind and thoughts.” To wit, columns are not round but multifaceted and there are several asymmetric niches. There are no edges, and the space is also made soft by some surfaces covered in eco-fur. Baciocchi said that, similarly to

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Via:: https://wwd.com/accessories-news/handbags/coccinelle-unveils-new-flagship-concept-in-milan-1202925475/