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Boggi Milano in Midst of European Shop-Opening Offensive

BERLIN — In a time when shop closures have become something of the norm, Boggi Milano has embarked on a shop-opening spree in Europe.
The Italian tailored-clothing specialist is in the process of adding 10 stores to its existing retail network in Germany, Austria, Switzerland, France and Benelux in the fourth quarter of 2018. Moreover, five large-scale Boggi Milano stores are slated to open in the region in the first three months of 2019.
Founded in Italy 80 years ago and headquartered in the Swiss canton of Tessin, Boggi Milano operates more than 165 stores in 35 countries. The first mono-brand store opened on Milan’s Piazza San Babila in 1964. Turin followed in 1987 and Geneva in 1996. Following a change of ownership in 2003, when it was acquired by the Italian family Zaccardi, Boggi’s own-store network has expanded rapidly, and the brand is to be found solely in company-owned or franchised mono-brand stores.
Germany is particularly in Boggi’s focus, and the company has 16 doors in the country in cities including Hamburg, Berlin, Frankfurt, Heidelberg, Karlsruhe, Munich, Nuremberg, Leipzig and Munster. Stuttgart opened this week, and 2019 will see two additional doors in Munich. Germany generates 14 percent of the brand’s total

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Via:: https://wwd.com/menswear-news/mens-retail-business/boggi-milano-in-midst-of-european-shop-opening-offensive-1202924940/