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The Name of the Rose: Chopard Parfums Delivers Its Priciest Scent Yet

LONDON — Chopard’s new fragrance Rose de Caroline is red and gold and green all over, and marks the jeweler’s latest move to become a sustainable and environmentally conscious brand.
Created by master perfumer Alberto Morillas for Caroline Scheufele, Chopard’s artistic director and co-president, the rose-based juice is the latest addition to Chopard Parfums’ Haute Parfumerie collection, which launched last year with natural, ethical and sustainable aspirations in keeping with Chopard’s overall mission.
The single fragrance launched exclusively at Harrods this week. It comes in the wake of Gardens of Paradise, a collection of four fragrances created by Morillas and inspired by Arabian gardens, which launched in February.
Rose de Caroline is also Chopard’s most expensive juice, costing 550 euros for 100 ml, compared with the Gardens of Paradise scents, which are priced at 275 euros for 100 ml.
Gardens of Paradise and Rose de Caroline boast one of the highest percentages of pure, natural ingredients of any perfumes on the market.
Chopard’s fragrance production is meant to dovetail with its jewelry one, and the aim is to work and source ethically and eliminate waste. During an interview at Claridge’s, Chopard’s chief executive officer Patrizio Stella said the jewelry, watches and fragrances are all on the same journey: “There

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Via:: https://wwd.com/beauty-industry-news/fragrance/the-name-rose-chopard-parfums-delivers-priciest-scent-1202924019/