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Influence Peddler: Jeanne Damas on Turning Rouge Into a Lifestyle Brand

LONDON — With 1 million followers on Instagram and a distinctly Parisian look — which often includes a messy bob, red lipstick and slip dresses galore — Jeanne Damas is a powerful force on social media.
Outside her work as a model and influencer, Damas has big ambitions for her clothing label, Rouge, which started as an online, direct-to-consumer brand for the women following her on Instagram. It has evolved into a fully fledged lifestyle house, with a new cosmetics range — and a foray into retail — set for 2019.
Both the personal brand and clothing label have been built around the worldwide fascination with effortless Parisian chic, which Damas embodies. A glance over her Instagram shows myriad pictures of Parisian rooftops and of Damas cycling around Paris in high-waisted jeans and well-cut blazers, smoking at her local café or lounging by the pool in the South of France in a barely there slip dress and designer Simon Porte Jacquemus by her side.
She is perfectly aware of the cliché, and she is willing to play with it.
“It is a cliché but at the same time I am Parisian, I live in Paris so I don’t have a problem with it. I

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Via:: https://wwd.com/fashion-news/fashion-trends/influence-peddler-jeanne-damas-on-turning-rouge-into-a-lifestyle-brand-1202918128/