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Boucheron to Open Renovated Place Vendôme Flagship

PARIS — Adding a fresh voice to the clamor of European houses defining modern luxury, Boucheron is set to open its newly restored Place Vendôme flagship Wednesday.
With its sweeping views of the famed Paris square and its spiraling column, the mansion, which covers nearly 20,000 square feet of space, now has a winter garden—and an intimate perch to observe it from—in addition to a succession of distinct, refurbished salons. Moving past the traditional realm of a high-end boutique, the upper floors house the label’s design studio and workshops, as well as an entire floor that can serve as an apartment to host its most elite clients—overnight stays included.
The jeweler embarked on the overhaul amidst a backdrop of increasingly elaborate retail projects from labels the world over, many spurred on by the rise of digital commerce, which has expanded offers for discerning consumers and raised the profile of select, physical spaces as a means to convey a brand’s universe. Across the square sits the expansive Louis Vuitton flagship, which opened last year; nearby, on Rue Cambon, Chanel just opened a five-story flagship that was vandalized during this past weekend’s riots in the French capital.
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Via:: https://wwd.com/accessories-news/jewelry/boucheron-to-open-renovated-place-vendome-flagship-1202920176/