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Euromonitor Survey: Beauty Means Looking Healthy

Looking healthy has supplanted the image of beauty as only being about lacquered lips and lengthy lashes.
There is a new and more holistic definition of beauty, according to a just released Euromonitor International survey. The research dissected consumer attitudes in the $460 billion global beauty and personal care products industry, a business projected to post a 6 percent sales increase when the books close on 2018. Globally, more than 50 percent of the 20,000 consumers in 20 markets said their concept of beauty is looking healthy.
“Brands can engage better with these consumers by tying the benefits offered by their products with consumers’ beauty-related values and desire for a healthy approach to beauty,” said Priyanka Bagde, senior analyst for Euromonitor, Some brands are already achieving that, she said, pointing to Dove’s Self-Esteem Project, which had a mission to “ensure that the next generation grows up enjoying a positive relationship with the way they look.”
Almost 50 percent also equated beauty with hygiene and cleanliness. “Intangibles such as being comfortable in one’s own skin and inner confidence were also leading definitions for beauty,” Bagde said. The definitions of beauty varied by age and gender with Gen Z consumers three times more likely than Baby

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Via:: https://wwd.com/beauty-industry-news/beauty-features/beauty-means-looking-healthy-1202917919/