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APL Debuts The Woolmark Company-Certified Running Shoe

Los Angeles-based running shoe brand Athletic Propulsion Labs (APL) has partnered with The Woolmark Company on the first technical-knit shoe to hit the global market with the wool certification trademark.
The TechLoom Breeze Merino Wool collection is APL’s most sustainable and lightest running shoe to date, made with 80 percent Australian merino wool and knitted with APL’s patented, stretch-rebound TechLoom upper to deliver strength, greater elasticity and maximum support during performance and sports lifestyle activities. It’s the first launch in a series of long-term certified wool product collaborations between APL and The Woolmark Company.
Over two years in development, the certified Wool Rich Blend engineered knit is designed to keep its shape using filament-wrapped wool yarns to add resistance to abrasion and extend wear. The yarns are also stain- and odor-resistant, naturally regulating the temperature of feet. Utilizing the latest fully fashioned knitting technology, the shoe is knitted to its final shape, reducing the amount of fabric waste often caused by regular cut-and-sew techniques. The knitting technology also allows for seamless design features such as breathable panels. Other popular brands such as Allbirds offer wool sneakers, but APL has taken a more “luxury performance” stance in the market.
Cofounder Adam Goldston explained, “After

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Via:: https://wwd.com/fashion-news/fashion-scoops/apl-debuts-the-woolmark-company-certified-running-shoe-1202918477/