Ulrik Garde Due, an executive well-known in luxury circles, has become president and chief executive officer of Mark Cross, America’s first luxury leather goods brand.
Garde Due succeeds Neal J. Fox who stepped down earlier this month and was instrumental in reviving the brand over the past seven years.
Garde Due has been in an advisory role at Mark Cross since last summer and is expected to take the brand to new levels of growth. Mark Cross is owned by GF Capital, which bought the brand, including its intellectual property and operations from Fox and other owners in the business about three years ago.
Ulrik Due Garde
“There’s a unique DNA to Mark Cross as America’s first luxury accessory brand. The history of the brand is phenomenal, but we need to reenergize the brand and then develop a very clear roadmap strategy,” which he’s begun to work on, Garde Due told WWD on Thursday.
“In this incredibly fast-moving consumer goods arena, the consumer is becoming more and more obsessive about how and where they shop. We need to develop a more consumer-centric approach to servicing our customer. There are really two elements — how we infuse technology and the whole digital approach to the business,