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Sant’Andrea Debuts Bespoke Room at Milan Showroom

While many pure men’s wear players are struggling to adjust to shifting customers’ habits, Sant’Andrea — the brand launched for fall 2018 by storied manufacturer Saint Andrews SpA — is betting on its heritage and craftsmanship as it unveiled this week a new space dedicated to bespoke projects at the company’s showroom, in Milan’s tony Via Bagutta.
Dubbed the Gentlemen’s Room, the space “matches the brand’s identity with a charming place and its design elements” said Saint Andrews’ chief executive officer Pier Luigi Canevelli. The manufacturing company based in Bellocchi di Fano, in Italy’s Marche region, was fully acquired in 2006 by woolen specialist Trabaldo Togna.
The room dedicated to bespoke projects offers private customers the chance to experience the creation of tailored suits from a privileged standpoint. The space is furbished with design pieces spanning from the Taccia lamp by Achille Castiglioni to a peacock blue velvet sofa by Gio Ponti. An impressive Seventies tapestry by Afro Basaldella, which features rusty tones of tangerine, burgundy and chocolate brown hangs on the wall across the entrance. Canevelli explained the artwork also inspired the brand’s 2019 pre-fall collection.
Enhancing the experience during private appointments, clients will see tailors cutting the fabrics, sewing and ironing

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Via:: https://wwd.com/menswear-news/mens-fashion/santandrea-debuts-bespoke-room-milan-showroom-1202916061/