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Prada Cup Unveiled in Monaco

MONACO — There were holograms of skippers from Sardinia, videos of the stunning new technological sailing boats, and a model of the new Luna Rossa AC75 — but all eyes were on the new Prada Cup designed by Marc Newson that was unveiled on Thursday at the Yacht Club de Monaco by Prada Group chief executive officer Patrizio Bertelli and his son Lorenzo, head of digital communication.
The trophy was housed in a luxurious leather trunk designed and handcrafted by Prada. The trunk, inspired by the first luxury steamer trunks produced by the brand, was made and assembled by hand.
“A passion must be strong, otherwise it’s not really a passion,” said Patrizio Bertelli, himself an avid sailor, on the sidelines of the event. Sharing the stage and posing for a photo with his son was yet another sign that the entrepreneur is starting to increasingly ease him into the business and the many activities that are part of the group. “He is building his experience within the company to one day pick up the baton,” explained Bertelli.
Over 200 guests from the America’s Cup community gathered to celebrate the launch of the Prada Cup — the Challenger Selection Series for the 36th America’s

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Via:: https://wwd.com/fashion-news/designer-luxury/prada-cup-unveiled-in-monaco-1202916172/