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Folklore to Define Fashion, Create New Shapes in Response to Lack of Real Design, Artificial Intelligence

Bring on the dirndls.
Fashion’s dire need for real design, as in anything folkloric (that not by chance could never be worn to a gym) was the takeaway at Li Edelkoort’s “Folklore: A Way to New Form in Fashion” talk Thursday. The folkloric undercurrent that is forecast for upcoming seasons can be traced back to a need for actual design, not the redundant foolproof styles that currently dominate retail, she said. Inherently, folklore keeps reinventing itself as society moves from one period to the next and each generation culls multiple identities in the process, the trend forecast said.
Outlining the “serious reasons” for this shift during Thursday’s Trend Union forecast, Edelkoort stressed the need to find new shapes. “Now we are designing T-shirts, sweatshirts, hoodies, windbreakers. T-shirts, sweatshirts, hoodies…It’s crazy. Companies have no time anymore to do a consultation about all of the trends together. So people just run to their computers to make more of all these things.”
Embellished and more unique materials are in order, as opposed to “the first thing that comes to mind,” she said, adding that in vastly different regions of the world, people share very similar ideas about how to dye fabric, weave colors, embroider flowers and

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Via:: https://wwd.com/eye/people/folklore-to-define-fashion-create-new-shapes-in-response-to-lack-of-real-design-artificial-intelligence-1202916809/