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Anastasia Beverly Hills, Tatcha, Brazilian Bond Builder Top Tribe Dynamics EMV Report

Anastasia Beverly Hills has kept its top spot on Tribe Dynamics’ earned media value color cosmetics report for October 2018. The brand recorded $88.6 million in earned media value, a 15 percent year-over-year decrease.
Following in second is Huda Beauty, up one spot from the prior month, with $66.3 million, a 40 percent year-over-year increase. In third is MAC with $59 million, a 26 percent year-over-year decrease.
Huda Beauty’s growth can be attributed to the launch of its first concealer, called Overachiever Concealer, which generated $13.1 million of its earned media value. The product was included at least once by 68 percent of the brand’s ambassadors on their own social media platforms.
Tatcha has also retained its number one spot on Tribe Dynamics’ skin-care report for October, generating $7.5 million in earned media value, a 227 percent year-over-year increase. In second is Drunk Elephant, up one spot from last month, with $3.9 million, a 402 percent year-over-year increase. Making its debut on the report, Ole Henriksen received the third spot with $3.9 million, a 479 percent year-over-year increase.
One notable new entry to the top 10 is Farmacy, which received the eighth spot with $2.5 million, a 589 percent year-over-year increase. The brand’s growth

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Via:: https://wwd.com/beauty-industry-news/beauty-features/anastasia-beverly-hills-tatcha-brazilian-bond-builder-tribe-dynamics-october-2018-1202916619/