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Kao Sets New Strategy for Innovation, Targeting Beauty and Environment

TOKYO — Kao Corp. has announced a new innovation strategy focusing on industry, academia and government joint studies in order to develop products and technologies that address global challenges, including applications for medical treatment, sustainability and waste reduction. The company is calling the strategy “open innovation.”
Kao’s president and chief executive officer Michitaka Sawada said that the company will continue its research into fields with which it has already had success, including innovative foam products, such as toothpaste, hair color and oil-cutting household cleaning products. The company also plans to release new products in its sun protection offering next year.
Kao announced the first five projects under the open innovation program. Three apply to the beauty field, while two others address environmental issues. The two most notable projects are an innovation called fine fiber and an initiative to reduce plastic packaging waste.
The fine fiber technology uses a specially developed machine to spray a light, soft and ultra-thin membrane of submicron fibers onto the skin. Nearly weightless and invisible, it forms on top of the skin an undetectable layer, which has the ability to maintain and even out cosmetics products that are applied over it.
“Cosmetic products are held firmly between both the

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Via:: https://wwd.com/beauty-industry-news/skin-care/kao-new-strategy-innovation-targeting-beauty-environment-1202914954/