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Jane Fonda Partners With Evine for Lifestyle Brand

Jane Fonda, actress, author and fitness expert, has partnered with Evine Live Inc., a multiplatform interactive video and digital commerce company, to develop a lifestyle brand for women over 50, focused on Fonda’s roots in the fitness area.
In the Eighties, as a means to raise funds for her political activism, the actress created the Jane Fonda Workout series which has sold more than 17 million copies.
The new venture encompasses activewear, athleisure options, health and nutrition products, and fitness equipment, all bearing Fonda’s name. It will be launched in the spring.
Evine plans to develop the line from its new studio and office space in Los Angeles. Throughout the year, Fonda will appear on the network and share her expertise on the products in the line. In addition, Evine plans to partner with key retailers to have a brick and mortar version of the brand.
“I have a life-long passion for fitness and health not just because I look better when I take care of myself, but because it makes me feel better and think better,” said the 80-year-old Fonda. “I am excited about partnering with Evine because their strong marketing platform will allow me to bring my fitness knowledge and creative ideas

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Via:: https://wwd.com/fashion-news/activewear/jane-fonda-partners-with-evine-for-lifestyle-brand-1202914638/