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Influence Peddler: Brittany Xavier Creates Holiday Collection for Macy’s

Macy’s is getting into the holiday spirit with the help of fashion influencer Brittany Xavier.
Xavier, a former marketing executive-turned-influencer who started her popular blog Thrifts and Threads five years ago, is bringing her debut fashion collection to Macy’s Inc. Created in partnership with Inspr, the holiday collection consists of 23 sku’s — dresses, tops and pants — priced from $58.90 to $129. The line will enter 11 Macy’s doors starting Nov. 28, and be sold through the retailer’s web site.
“I was hesitant to do my own full line right from the start because I’ve never done it before, but when this came about, it was a perfect fit for me because I’m not an expert in the production and materials, but I know what I want,” said Xavier. “It was nice to have that combo.”
“One of the things that we’re looking for is somebody who has an incredibly strong creative point of view,” said Chantel Waterbury, cofounder of Inspr. “Brittany has one of the strongest points of view. It makes it easy for us to simply tell her story.”
Inspr by Brittany Xavier takes cues from the late Seventies and Eighties. Xavier has previously worked with luxury labels such as Givenchy,

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Via:: https://wwd.com/fashion-news/fashion-features/influence-peddler-brittany-xavier-macys-collection-1202911332/