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How Babylon Built a Brand Around Community

LOS ANGELES — Lee Spielman is nothing if not efficient.
He’s direct and doesn’t waste time on formalities, and that’s no surprise given how busy he is with Babylon. That’s the Los Angeles label he started with Garrett Stevenson some three-and-a-half years ago. The two have a steady flow of collaborations in the works, going as far ahead as 2020, and plans to reopen a store in the L.A. area next year.
They recently wrapped a pop-up at Undefeated on La Brea Avenue, doing a collaboration with Venice brand Born x Raised. Past collaborations for the brand have ranged from Off-White to skate brand Spitfire. This places it in the enviable position of sitting alongside Maison Margiela in some stores and F—ing Awesome, a core label, in others. Distribution is discerning, with some 25 accounts globally, doing business with accounts it sees eye-to-eye with, Spielman said.
“It’s finding the common thread [as to] why that all makes sense,” Spielman said. “So Virgil [Abloh], he’d actually come to the shop and pull up and talk with kids….We definitely live in a wild place where we sell clothes to fashion kids and we sell clothes to dirty kids at the skate park, which is a

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Via:: https://wwd.com/fashion-news/street-style/how-babylon-built-a-brand-based-on-community-1202915304-1202915304/