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David Jones Unveils New Children’s Floor

SYDNEY — David Jones is betting on a little “Star Wars” force to help hyper-drive the holiday trading period.
Full-size replicas of the cockpit of Han Solo’s Millennium Falcon spaceship and a BB8 droid are among the centerpieces of David Jones Kids — the new children’s floor at the Australian department store’s Elizabeth Street flagship here, which has been developed in partnership with the Walt Disney Company and features multiple Disney-themed zones, from “Star Wars” to Marvel, Disney Princesses and Winnie the Pooh.
Opening Friday — with a ribbon-cutting performed by David Jones chief executive officer David Thomas using a toy light saber — the 36,590-square-foot floor is the second stage of the retailer’s 200-million-Australian-dollar, or $146.1 million, refurbishment of the flagship to be revealed following the new level seven shoe floor, which opened Oct. 5.
Said Thomas, “We’re thrilled to be launching David Jones Kids in partnership with The Walt Disney Company, a world-class shopping destination providing customers with not only the best in retail but a truly engaging and immersive experience filled with worlds of wonder and excitement that will have customers coming back again and again.”
According to Chris Wilson, the retailer’s general manager of kids and men’s wear, the space —

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Via:: https://wwd.com/fashion-news/fashion-features/david-jones-unveils-new-childrens-floor-1202915777/