Benefit is going global for a new influencer-curated launch.
The cosmetics company, which regularly works with thousands of influencers, partnered with 10 influencers from around the world to create brow kits inspired by their individual looks. Starting online today, the brand will release 10 palettes chosen by U.S. influencer Desi Perkins, Anna Saccone of the U.K., German influencer Ischtar “Isi” Isik, Nicole Husel of Italy, Risabae of South Korea, Lizy P of Spain, MK of China, France’s Marie Lopez, Chloe Morello of Australia and Hanan Alnajadah of Kuwait.
Infuencer Desi Perkins’ Bomb Ass Brows! Benefit brow kit.
“This is something we have never done before, and something that frankly has never been done with influencers before,” said Jean-Andre Rougeot, Benefit’s chief executive officer. “We wanted the influencers to tell us what is their favorite brow look — whether it be natural, extravagant, full. We wanted them to pick their own look based on their cultural backgrounds and then we worked with them on establishing a list of tips on how to actually get that look for those different products.”
The brow kits, which retail for $59 each, are limited edition and will be sold in each influencers’ local market, with some spillover — Perkins’