Last month in a major industry shakeup, Camuto Group was acquired by Authentic Brands Group and DSW Inc. in a blockbuster $375-million deal. The surprising news left many speculating about future plans for Camuto’s portfolio of brands under its new ownership.
Today, Sequential Brands Group shared an update about one of them. The New York firm confirmed that Jessica Simpson — which has been licensed to Camuto for footwear since 2015 (following its sale of the brand to Sequential) — is staying put with Camuto for the foreseeable future. Sequential announced it has signed a long-term licensing partnership renewal that will see the DSW-owned company continue to oversee Simpson’s hugely successful footwear business. Sequential CEO Karen Murray said the partnership extension “speaks to the brand’s strength as well as consumers’ demand for [Simpson’s] fabulous shoes.”
Simon Nankevis, DSW’s chief commercial officer, said in a statement: “The Jessica Simpson collection remains a key brand within the portfolio, and our long-term relationship with Jessica and her commitment to growing the business position the footwear category for strong growth in the near term. In addition, Jessica’s close connection to her consumer continues to foster new opportunities as we look to an exciting future together.”