For one week each season, NFL stars wear custom cleats as part of the league’s My Cause, My Cleats initiative to promote a charity of their choice. And this year, Los Angeles Rams star Todd Gurley is teaming up with Pizza Hut on a pro-childhood reading look.
Gurley’s Nike cleats during his Dec. 16 home game against the Philadelphia Eagles is “The Magician’s Hat,” written by another NFL star, Malcolm Mitchell. The red, white and blue cleats will also feature the logo of Pizza Hut’s nonprofit First Book, which aims to create equal access to quality education for children in need.
Todd Gurley x Pizza Huy My Cause My Cleats custom Nikes.
CREDIT: Pizza Hut
“In our first year as the official pizza sponsor of the NFL, we have a powerful opportunity to work with the league, its teams and players to do even more to support childhood literacy — a cause Pizza Hut has championed for more than three decades,” Pizza Hut U.S. chief brand officer Marianne Radley said in a statement.
Radley continued, “[Gurley’s] passion for literacy will not only inspire young readers but will also help drive awareness for this critical social issue we’re hoping to improve.”
Pizza Hut also announced it is