FAMILY AFFAIR — MaisonCléo, the French ready-to-wear brand born on Instagram, is teaming with Opening Ceremony for a capsule collection.
The brand, founded by Marie Dewet and her mother Nathalie in September 2016, has designed three pieces — a cotton shirt, a silk top and a silk skirt — which will be sold exclusively on the Opening Ceremony web site.
The capsule is limited in numbers: only 40 pieces will be available on the web site, both due to fabric limitation — the brand uses leftover and surplus fabrics from established fashion houses — and to its small team.
Based between Lille and Calais, in the north of France, MaisonCléo is entirely made by Nathalie (also known as “Cléo” to her friends because of the Cleopatra-style eyeliner she used to sport when she was younger) who has been a seamstress for over 30 years.
“A lot of retailers have approached us but the stock they ask for is always too high,” said Dewet. “Opening Ceremony spotted us on Instagram, and we managed to agree on a collection of 40 pieces, which my mother spent two months creating.”
The silk shirt and skirt from the MaisonCléo collection for Opening Ceremony.
The mother-daughter duo shot to fame when