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Karl Lagerfeld Turns Champs-Élysées Red for the Holidays

SEEING RED: Karl Lagerfeld switched on the Christmas lights Thursday night on the Avenue des Champs-Elysées, bathing the street known as “the most beautiful avenue in the world” in red light.
The designer, who helms Chanel and Fendi, in addition to his own Karl Lagerfeld brand, arrived in his Rolls-Royce shortly before 7:00 p.m., flanked by his personal assistant Sébastien Jondeau. He was greeted by Paris Mayor Anne Hidalgo and Bruno Pavlovsky, president of Chanel SAS, alongside a phalanx of the French luxury brand’s senior staff.

Anne Hidalgo and Karl Lagerfeld.
Dominique Maitre

Braving the chilly night air in a silver-embroidered peacoat, Lagerfeld greeted a nine-year-old boy and a 13-year-old girl who had been chosen to attend the ceremony by French charity Les Petits Princes, which arranges exceptional experiences for sick children.
After a 10-second countdown, Lagerfeld and Hidalgo, wearing a gold-embroidered black tweed jacket from Chanel’s 2010 Paris-Byzance Métiers d’Art collection, flipped the switch on the holiday decorations at 7:15 p.m., setting off an explosion of metallic confetti.

The holiday lights on the Avenue des Champs-Elysées.
Dominique Maitre

The new red color scheme was chosen to match an advertising campaign marking the launch of a limited-edition red bottle of Chanel No.5 perfume available for the holidays. Red

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Via:: https://wwd.com/fashion-news/fashion-scoops/karl-lagerfeld-champs-elysees-holidays-christmas-lights-1202912037/