As the influencer space continues to grow, many have come and gone, while others have remained at the forefront. Blair Eadie is the latter.
With 1.1 million followers on Instagram, and after eight years of blogging about her signature maximalist style through her Atlantic-Pacific moniker, Eadie has had slow and steady growth, and she’s finally seeing the benefits.
Last month, Eadie debuted her biggest brand collaboration to date with Nordstrom‘s exclusive label Halogen. The capsule she created includes apparel, footwear, accessories and lingerie, and is inspired by her own girlish aesthetic, featuring striking hues and interesting textures. Versatility was also top of mind when designing. Plus, it’s accessible and affordable. All pieces in the collection, which continues to launch new hues, are under $250 and the sizes range from 00 to 24, with footwear available up to size 12.
A look from Blair Eadie’s Halogen x Atlantic-Pacific capsule collection.
CREDIT: Courtesy of Nordstrom
But in a space that’s filled with white noise and where the buzzword “authentic” is overused, what is it that makes Eadie stand out?
It’s all about consistency, experience and responsiveness.
She said, “I just genuinely love fashion. And for me, it’s not about being an influencer and following certain [influencer] trends. It’s about staying true to what