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These 5 Retailers Are in Desperate Need of a Strong Holiday Shopping Season

The holidays are just around the corner.
For e-tailers such as Amazon and big-box names like Walmart, it’s an opportunity to introduce revamped initiatives, experiment with new technology and display a dedicated push toward experiential retail. But for ailing businesses, the biggest shopping season of the year could mark a pivotal moment — one that can make or break the future of a company.
Whether they’re looking for revival or on the brink of bankruptcy, here are the retailers facing increased pressure to deliver solid results this quarter.
The department store chain saw shares tumble after posting third-quarter earnings that fell short of Wall Street estimates. With inventory up 4 percent from the same period last year, Dillard’s is entering the holiday season with the continued expectation of significant markdowns and discounts.
“While we are encouraged by our 3 percent comparable sales performance, this was a disappointing quarter as markdowns weighed heavily on gross margin, particularly in the first month,” CEO William Dillard said in a statement. “However, operating performance improved as the quarter progressed and sales turned positive.”
This year, the Little Rock-based retailer also bid adieu to industry veteran Joe Brennan, who most recently held the position of vice president of shoes following

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Via:: https://footwearnews.com/2018/business/retail/retail-holiday-shopping-jcpenney-sears-dillards-1202704102/