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Stephen Webster, Swarovski Stand Behind Cultured Diamonds

CULTURE CLUB: “A diamond is a diamond is a diamond,” said Nadja Swarovski as she unveiled Atelier Swarovski’s latest project, a jewelry collaboration with Stephen Webster who used cultured diamonds and recycled gold.
Atelier Swarovski is the company’s high-end label that produces design-led collections in collaboration with an array of creatives ranging from Peter Pilotto to Zaha Hadid. The brand turned 10 last year and to mark the occasion, Swarovski moved it forward by venturing into fine jewelry and raising its red-carpet profile.
She did so by embracing the still-nascent concept of lab-grown diamonds, at a time when there was much skepticism from traditional jewelers. The products, she said, are aligned with Swarovski’s broader company ethos.
“For us to enter the arena of fine jewelry by really putting sustainability at the forefront of the vision is so important. Not because we don’t like diamonds. We love diamonds as long as they are sourced sustainably, but in this case we are really embracing the sustainable angle of the cultured diamonds, and it’s so great to see that being sustainable does not compromise beauty.”
For Webster — who continues to work with mined diamonds — the appeal was in embracing a fast-moving, new trend and speaking

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Via:: https://wwd.com/fashion-news/fashion-scoops/stephen-webster-swarovski-stand-behind-cultured-diamonds-1202911616/