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Wilhelmina Signs Rich the Kid, Rae Sremmurd With Continued Push Into Celebrity Sphere

Wilhelmina Models has signed two more musical acts — Rae Sremmurd and Rich the Kid — as the agency continues to increase its focus in the celebrity sphere.
Rich the Kid said signing with Wilhelmina will help him be “closer with brands, and also will help me with getting out there more.”
The rapper, who cites Mike Amiri, Louis Vuitton, Balenciaga and Off-White as his favorite brands, says fashion is important to him as a musician because “it’s my appearance, so I feel like fashion plays a big part in music.”
“We’re excited to join the Wilhelmina family; they take risks in the fashion industry the same way we take risks in music,” Rae Sremmurd said in an e-mail. “We got a lot of dope things coming up, so it is going to be cool to see how we can take it to the next level in fashion.”
Rich the Kid, born Dimitri Roger, is a 26-year-old rapper originally from Queens, N.Y., who released his debut album, “The World Is Yours,” earlier this year. He is working on his sophomore album.
Rae Sremmurd is the brother duo of Slim Jxmmi and Swae Lee; they released their third album, “SR3MM,” in May.
The signings are the latest

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Via:: https://wwd.com/fashion-news/fashion-scoops/wilhelmina-signs-rich-the-kid-rae-sremmurd-with-continued-push-into-celebrity-sphere-1202908717/