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Victoria Beckham Taps Marchon for Global Eyewear License

LONDON — Who does the woman famous for her sunglasses trust with a major eyewear license? Marchon.
Victoria Beckham Ltd. and Marchon Eyewear Inc. have inked a long-term, global licensing agreement for eyewear, with the retail rollout starting in the fall of 2019.
Beckham had already been doing eyewear in-house, and Marchon principals said the idea is to build and expand upon the existing business and aesthetic, with optical frames and sunglasses that will retail between $250 and $500.
Nicola Zotta, who is president and chief executive officer of Marchon, said the eyewear company was already starting from a strong base. “The glasses are already doing very well, so this won’t be a revolution. It’s a great start,” she said, describing Beckham’s aesthetic as modern and fresh.
He said that while the Marchon teams were still at work on the new collection, the plan is to expand the distribution of Victoria Beckham optical, and to create special fits for certain markets including the Asian one. He said there were innovations in the pipeline, too, such as lens treatments. The collection is being developed in Italy.
Asked how involved Beckham would be, Zotta called her “the soul of the company,” and said she’d be taking part

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Via:: https://wwd.com/accessories-news/eyewear/victoria-beckham-taps-marchon-first-eyewear-license-1202909528/