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Ralph Lauren Sets Up for Snow at Fred Segal Pop-Up

‘TIS THE SEASON: Ralph Lauren continues its 50th anniversary celebration, this time at Fred Segal’s Sunset Boulevard store for a pop-up, which launched Monday.
The brand is the latest to occupy the retailer’s dedicated pop-up and event space, which will be filled with winter fun for the next seven weeks.
“Our idea was we really wanted to bring a winter wonderland to L.A.,” said Fred Segal president John Frierson.
The 1,500-square-foot space brings in birch trees and fireplaces to re-create the ski-lodge feel. Merchandise on offer includes Ralph Lauren’s Downhill Skier collection for men and boys in addition to holiday product for men, women and home.
Ralph Lauren follows a number of pop-ups within the Fred Segal store, which has also been a temporary home to Browns, Madeworn and Band of Outsiders.
Frierson said the dedicated space with a constantly rotating lineup of brands was part of a bid to get people to linger longer.
“We think of it as programming,” Frierson said. “Fred Segal’s not a traditional retailer. We don’t just buy and sell goods. So we’ve always had this idea that we were creating a destination and experience for people across the store and that’s why we’ve always had hair salons and wine stores and

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Via:: https://wwd.com/fashion-news/fashion-scoops/ralph-lauren-fred-segal-sunset-pop-up-1202909503/