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Eaton’s Katherine Lo on Reconfiguring Hotels for Social Good

HONG KONG — Katherine Lo wants to make the world a better place. It’s that simple for the founder of Eaton, who is attempting a paradigm shift in the world of hospitality.
With a unique background — Lo is the daughter of billionaire Lo Ka Shui, who owns the Langham luxury hotels — the 36-year-old has come up with a hybrid of hotel, coworking members club, wellness center, arts and creatives community hub. Let’s say if a low-key Burning Man merged with Soho House and WeWork.
The first Eaton debuted in D.C. in September, where its heavy emphasis on the “do-good” aspect, earned it a nickname in the press as the “anti-Trump” hotel. A second location is set to get off the ground this weekend in her hometown of Hong Kong.
The breadth of the concept takes a while to sink in, Lo admits, but she underscores Eaton is distinct to conventional hotel concepts seen in the industry, which over the years have shifted expand their content and lifestyle offerings. “Half our team are employed from other fields such as journalism, the arts, environmental work and many others,” she points out. The company is also in the process of applying for B Corp status.
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Via:: https://wwd.com/eye/people/eatons-katherine-lo-on-reconfiguring-hotels-for-social-good-1202906307/