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Early Winter Storm on the East Coast Means Increased Boot Sales for Retailers

An unexpected early snowstorm left the Northeast nearly crippled yesterday as New York-area commuters were left stranded due to hazardous road conditions and disruptions in public transportation.
Winter storm Avery broke records at New York’s Central Park, reporting 6.4 inches of snow, the heaviest early season and November daily snowfall since record keeping began in 1869.
While the weather almost brought the city to a halt, it was good news for local shoe retailers as shoppers considered buying a new pair of cold-weather boots.
At Soula Shoes in Brooklyn, owner Rick Lee said business was brisk during yesterday’s storm. “We had a good uptick,” he noted, since most shoppers live in the neighborhood and stopped into the store. He added the door was busy today as well.
On consumers’ shopping lists were snow- and waterproof styles for men, women and kids. Key brands included Hunter, La Canadienne and Sorel. According to Lee, the early snow had people thinking about the weather and making sure they had snowboots.
In the suburb of Westfield, N.J., Randy Aronoff, VP of Randal’s Shoes, said unlike New York City, the snow did not impact his sales since he’s located in a small town where there is little foot traffic. So

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Via:: https://footwearnews.com/2018/business/retail/early-winter-storm-avery-boot-sales-1202707917/