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Dressing Like Barbie Rings Up Sales for Unique Vintage Clothing

A REAL DOLL: Barbie turns 60 next year, but somehow the doll’s fashion choices haven’t gotten old with shoppers.
Nearing a year into an 18-month collaboration with Mattel, Unique Vintage Clothing is still racking up sales for its Barbie-inspired clothing. The Burbank, Calif. boutique and online store reached out to the California-based toy maker with some preliminary designs, “thinking it was a long shot,” according to a Unique Vintage Clothing spokeswoman. “But they were thrilled with the idea and excited to bring the collection to life. We couldn’t believe that it had never been done before.”
Bestsellers include the $134 strapless black Solo in the Spotlight Wiggle dress, which has removable spaghetti straps, a Barbie pin and a layered tulle mermaid flair. Plus-size shoppers are also buying the $198 Suburban Shopper dress, a princess-seamed flared design that borrows from the one created for the doll in 1959. Another classic style that is ringing up sales is the $88 My Barbie Collection Swing Skirt — the voluminous high-waisted separate has hidden pockets and a border print featuring images of Barbie in her many incarnations. Contrary to Unique Vintage’s name, the Barbie collection is made from new fabrics — some of which are sourced, while

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Via:: https://wwd.com/fashion-news/fashion-scoops/dressing-like-barbie-rings-up-sales-vintage-clothing-1202908779/